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Wallack, L., Dorfman, L., Jernigan, D. and Themba-Nixon, M.,
|Subject Keywords:||Media advocacy|
Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, illustrate how media advocacy has been successfully applied.
|Rights:||© 2000-2008 SAGE Publications|
Wallack, L., Dorfman, L., Jernigan, D. and Themba-Nixon, M.,. (1993) Media Advocacy and Public Health: Power for Prevention [Online]. Available from: http://www.thehealthwell.info/node/4324 [Accessed: 24th March 2017].
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