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The Marketing of Unhealthy Food to Children in Europe


European Heart Network

Subject Keywords: Marketing of unhealthy foods to children
Topic: Chronic Conditions
Chronic Conditions
Type: Report
Region: Europe

The “Children, obesity and associated avoidable chronic diseases” project involves national heart foundations in 20 different European countries (national coordinators) together with three other partner organisations (the British Heart Foundation Health Promotion Research Group, the International Association of Consumer Food Organisations and the International Diabetes Federation – European Region) . The project is coordinated by the European Heart Network, and part-funded by the European Commission. The national coordinators have collected the bulk of the information for this report.
The project is taking place in three phases. Phase 1 involves mapping the policy terrain; Phase 2 will disseminate the findings of Phase 1; and Phase 3 will encourage organisations to develop a pan-European programme of action to address childhood obesity.
This report - covering Phase 1 of the project - focuses on the marketing of food to children, but it is acknowledged that changes to the way foods are marketed and otherwise promoted to children are only one way in which overweight and obesity in childhood needs to be tackled..The promotion of healthier eating in childhood will involve a range of measures in a variety of settings, not just changing the ways foods are marketed to children. These measures will be considered in the later phases of this project.



Rights: © European Heart Network
Suggested citation:

European Heart Network. (2008) The Marketing of Unhealthy Food to Children in Europe [Online]. Available from: [Accessed: 15th September 2019].


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