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Juul’s New Marketing Is Straight Out of Big Tobacco’s Playbook

20 Jun 2019
Out of a firestorm of controversy over teen nicotine use, Juul Labs emerged in January with a newly sober and adult marketing identity. Forget the fruit-flavored vaping pods, the colorful ads populated with young models, the viral Instagram and Faceb...

Click here to view the full article which appeared in The Atlantic: Health

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