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The Relationship Between Attitude, Social Norms and Alcohol Use: A Longitudinal Analysis Using Facebook

01 Feb 2016

Alcohol use is a major cause of morbidity and mortality among U.S. college students. The Theory of Planned Behavior proposes that attitudes, subjective norms and perceived behavioral control influence behavioral intentions, and intentions predict behavior. Other research has demonstrated that attitude and social norms directly predict behavior. Facebook remains popular among college students and most display references to alcohol on their profiles. The aims of this study were: 1) to explore changes in college students’ attitude toward alcohol and alcohol consumption from freshman to junior year, 2) to evaluate the association between attitudes and perceived social norms with alcohol consumption, and 3) to explore the relationship between references to alcohol on Facebook and alcohol consumption, attitude, social norms.

Click here to view the full article which appeared in Journal of Adolescent Health